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Smartphone Location Detection. RetailNext determines the location of a smartphone or wireless computing device by observing Wi-Fi signals broadcast from that device. Individual devices are identified by a unique number (called a “MAC address”) assigned to the device when it was manufactured. RetailNext logs the MAC address (or a pseudonymized version of it, which is the default) of these broadcasts along with the time, the signal strength, and the location of the observing sensor. RetailNext does not store the payload of wireless network packets (meaning the data that end users are sending or receiving over a Wi-Fi network). Unless you explicitly opt into a related service from one of our customers, it is our policy never to use this data to identify a person by name. It is used to measure things like visit duration or the ratio of first-time to returning shoppers.
Video Recording and Analytics. RetailNext analyzes live video from cameras to determine the paths people take through a physical space and to try to ascertain certain qualities about people, like age or gender. Our customers may use this kind of information for marketing and strategic purposes, such as to improve the layout of their stores and offer the products that most interest their shoppers. For other examples, please visit our website at http://retailnext.net. Video can be recorded and is usually available for playback by the customer in the RetailNext platform. In addition to analyzing traffic flow through a store or around a particular feature of a store, video is often used to investigate theft. Additional uses of video are determined by the customer.Guest Wi-Fi Internet Service. When customers use our service to offer Wi-Fi Internet “hotspots” at their locations, registration is sometimes required. Registration data from these services is sent to us, but the exact nature of the information categories requested is determined by our customers when they create the user registration process. Some customers only require that users read and acknowledge the terms & conditions of use, but others may request information like name, telephone number, or email address. Information about the web browser used for registration, like the device type, operating system, and browser version, is collected automatically and sent to us and the customers.
Who We Share With
Our customers have access to most of the data we collect on their behalf. Their use of the data is governed by their privacy policies and practices.
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