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Our customers can elect to share some elements of their data with RetailNext so that we may use it in aggregate to analyze retail traffic and sales trends. For example, we periodically report on retail performance trends:

What Our Customers Can Collect

Our platform supports the analysis of several different data sources. This document focuses on the data that’s generally gathered during a visit to a retail store, but each of our customers may use the platform in a different way and include data from many different sources. For example, our customers may correlate the data discussed in this document with their sales, staffing, or loyalty program data.


Marketing Programs. When customers use our service to automate some portions of their marketing programs, including websites, text messages, promotions on printed receipts, and other programs, some personal information may be shared with us to improve and measure the relevance of those offers to a consumer, like his or her preferred product categories or the history of interaction with products on a website. This information may be linked to an identifier provided by a marketing program user (shopper), including email address, phone number, or loyalty program ID number. We may also use other information provided to us by a retailer.

Who We Share With

Our customers have access to most of the data we collect on their behalf. Their use of the data is governed by their privacy policies and practices.


Through our platform and standard contractual agreements, it is our policy to place limits on the use of smartphone location data if a user has not explicitly opted into a related service (like a free Wi-Fi network). Unless a user has opted in, it is our policy not to share the actual MAC address of a device except as described in the “Government Requests” section in our privacy policy. It is also our policy to require customers to agree not to use this data to attempt to identify people without their permission.


Once data is received by RetailNext’s online service from our customers’ sensors, it is our policy to encrypt it as it passes between our internal services, and to encrypt it when it is at rest. We take steps, like employing firewalls and two-factor authentication, to safeguard sensitive data and prevent unauthorized access to it.

When our customers operate our platform on their own, they are responsible for maintaining the security and privacy of the data.

Data Retention

In our hosted systems, customers may retain aggregated data indefinitely, but it is our policy to limit the retention of personal data to 2.5 years, and we allow customers to set a shorter limit. Retention of data that customers may export and store outside our hosted systems is governed by their privacy policies and practices.