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Our customers can elect to share some elements of their data with RetailNext so that we may use it in aggregate to analyze retail traffic and sales trends. For example, we periodically report on retail performance trends: httphttps://retailnext.net/en/benchmark/resources?type=dataTrend.
What Our Customers Can Collect
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Video Recording and Analytics. RetailNext analyzes live video from cameras to determine the paths people take through a physical space and to try to ascertain certain qualities about people, like age or gender. Our customers may use this kind of information for marketing and strategic purposes, such as to improve the layout of their stores and offer the products that most interest their shoppers. For other examples, please visit our website at http://retailnext.net/en/products/. Video can be recorded and is usually available for playback by the customer in the RetailNext platform. In addition to analyzing traffic flow through a store or around a particular feature of a store, video is often used to investigate theft. Additional uses of video are determined by the customer.
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Through our platform and standard contractual agreements, it is our policy to place limits on the use of smartphone location data if a user has not explicitly opted into a related service (like a free Wi-Fi network). Unless a user has opted in, it is our policy not to share the actual MAC address of a device except as described in the “Government Requests” section in our privacy policy. It is also our policy to require customers to agree not to use this data to attempt to identify people without their permission.
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You may opt out of data processing by RetailNext for some portions of the service, like Smartphone Location Detection and Guest Wi-Fi Internet Service analytics, by using our online form at https://privacy.retailnext.net/ or by submitting a request to the contact info in our privacy policy.
When you opt out, we will take measures to delete historical data about your device and avoid collecting data about your device in the future.