RetailNext offers a number of metrics that are derived and calculated based on data from several different sources. Values for these metrics can be found in Dashboards, Analytics, Reports, etc. The full set of available metrics is described here. Note that the names of metrics may be customized for a particular subscription (reach out to your account team or support to request this).
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Metrics
Name | API Identifier | Description | Format | Formula | Available Group By Options | Source |
|---|---|---|---|---|---|---|
Traffic and Exposure | ||||||
Traffic In |
| Number of shoppers who walk into the store or zone | Integer | |||
NOTE: Metrics reported varies based on Group Counting configuration (if enabled). | Location, Date, Time, DOW, Staff Member | Video | |
Traffic Out |
| Number of shoppers who walk out of the store or zone | Integer |
NOTE: Metrics reported varies based on Group Counting configuration (if enabled). | Location, Date, Time, DOW, Staff Member | Video |
Exposure Rate
exposure_rate
Percentage of shoppers who walk by a specific location as compared to the total store traffic
Percent
100% * Traffic OUT for the selected location / Traffic OUT for the Store
NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.
Individual OR Group Traffic In |
| Number of individual shoppers (or shopper groups) who walk into the store or zone | Integer | NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time, DOW, Staff Member | Video |
Direction Map
Individual OR Group Traffic Out |
|
|
| Number of |
Note 0, 1, and 2 correspond to left, middle, and right respectively
Integer
individual shoppers (or shopper groups) who walk out of the store or zone | Integer | NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time, DOW, Staff Member | Video |
Video Passby
Video Passby Traffic
passby_traffic_in
Number of people who walk by the store, including those who enter
Integer
n/a
Exposure Rate |
| Percentage of shoppers who walk by a specific location as compared to the total store traffic | Percent | 100% * Traffic OUT for the selected location / Traffic OUT for the Store NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW | Video |
Video Capture Rate
video_passby_capture_rate
Percentage of people passing by the store who enter the store
Percent
Direction Map |
| Number of shoppers that cross the entry traffic line and walk in a certain direction Note 0, 1, and 2 correspond to left, middle, and right respectively | Integer | n/a | Location, Date, Time, DOW | Video |
Occupancy
Occupancy
total_occupancy
Snapshot of total occupants in the store at the end of each group by period
Inclusive of Occupancy Adjustments
Integer
Cumulative Traffic In - cumulative Traffic Out + Occupancy Adjustment during
NOTE: This metric presents a snapshot of occupancy at the end of each selected group-by bucketVideo Passby | ||||||
Video Passby Traffic |
| Number of people who walk by the store, including those who enter | Integer | n/a | Location, Date, Time, DOW | Video |
Video Capture Rate |
|
| Percentage of |
people passing by the store who enter the store |
Percent | 100% * |
Traffic IN (from video) / Video Passby Traffic | Location, Date, Time, DOW | Video | ||||
Occupancy | ||||||
occupancy_adjustment
Net total of occupancy adjustments
Integer
(See /wiki/spaces/KB/pages/1842446496 for more information) | ||||||
Occupancy |
| Snapshot of total occupants in the store at the end of each group by period Inclusive of Occupancy Adjustments | Integer | Cumulative Traffic In - cumulative Traffic Out + Occupancy Adjustment during group-by bucket NOTE: This metric presents a snapshot of occupancy at the end of each selected group-by bucket | Location, Date, Time, DOW | |
Video |
Engagement
Dwells
Occupancy Rate |
| Percentage of Occupancy as compared to the store occupancy limit | Percent | 100% * Occupancy / Occupancy Limit | Location, Date, Time, DOW | Video |
Occupancy Adjustment |
| Net total of occupancy adjustments | Integer | Cumulative total of adjustments made in each group-by bucket | Location, Date, Time, DOW | Manual adjustment |
Engagement | ||||||
Dwells |
| Number of shoppers who stand in a specified dwell zone for longer than a defined minimum amount of time | Integer | n/a | Location, Date, Time, DOW | Video |
Avg Dwell Time |
| Average amount of time shoppers stand in a specified dwell zone | Time period | Sum of Dwell Times / Dwells | Location, Date, Time, DOW | Video |
Engagement Rate |
| Percentage of shoppers walking by a location who stop at that location | Percent | 100% * Dwells for Location / Traffic OUT for Location (traffic from dwell or FPA zones only) | Location, Date, Time, DOW | Video |
Display vs Store | ||||||
Engagement Rate - Store |
| Percentage of shoppers who stop at a specific location as compared to the total store traffic | Percent | 100% * Dwells for Location / Traffic OUT for Store | Location, Date, Time, DOW | Video |
Store Conversion Rate - SKU |
| Percentage of shoppers visiting the store who purchase something from the selected location | Percent | 100% * Sales Transactions / Traffic Out for Store NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page. | ||
Metrics reported varies based on Group Counting configuration (if enabled). | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Conversion and Sales
Conversion Rate
Individual OR Group Store Conversion Rate - SKU |
| Percentage of individual shoppers (or shopper groups) visiting the store who |
purchase something from the selected location | Percent | 100% * Sales Transactions / Individual OR Group Traffic Out |
Returns are excluded.NOTE: Conversion Rate is calculated using Traffic Out by default
for Store NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time, DOW |
Video + |
Product Locations + POS (from |
products/SKUs in selected location) |
Shopper Yield
shopper_yield
Conversion and Sales | ||||||
Conversion Rate |
| Percentage of shoppers visiting the store | ||||
who make a |
purchase |
Percent |
100% * Sales Transactions / Traffic Out |
Returns are excluded.
|
In on the Admin > Metrics page. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Sales
net_sales
Net sales for a specified period
Currency rounded (Currency for CSV export)
Sales Amount - Return Amount
where
Sales Amount = amount from all Sales Transactions excluding tax, including discounts
Return Amount = amount from all Return Transactions excluding tax, including discounts
Individual OR Group Conversion Rate |
| Percentage of individual shoppers (or shopper groups) visiting the store who make a purchase | Percent | 100% * Sales Transactions / Individual OR Group Traffic Out NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Shopper Yield |
|
Total of all returns
Currency rounded (Currency for CSV export)
| Average net sale amount for each shopper visiting the store within a specified period | Currency | Net Sales / Traffic Out NOTE: Shopper Yield is calculated using Traffic Out by default, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Sales Transactions
sales_transactions_count
Total number of sales transactions for a specified period
Integer
n/a
Location, Date, Time, DOW, Staff Member
POS (from POS terminals in selected location)
Return Transactions
return_transactions_count
Total number of return transactions for a specified period
Integer
n/a
Individual OR Group Shopper Yield |
| Average net sale amount for each individual shopper (or shopper group) visiting the store within a specified period | Currency | Net Sales / Individual OR Group Traffic Out NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Sales |
|
| Net sales for a specified period |
Integer
Sales Transactions + Return Transactions
Net Sales / Total Transactions
NOTE: there is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales TransactionsCurrency rounded (Currency for CSV export) | Sales Amount - Return Amount where Sales Amount = amount from all Sales Transactions excluding tax, including discounts Return Amount = amount from all Return Transactions excluding tax, including discounts NOTE: There is an option on the Admin > Metrics page to use the sum of the line items totals instead of transaction total minus tax for sales metrics. | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Avg Transaction Value (ATV)
avg_transaction_value
Average net sales amount spent per transaction
Currency
Return Amount |
| Total of all returns | Currency rounded (Currency for CSV export) | Amount from all Return Transactions excluding tax, including discounts | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Avg Units Per Transaction (UPT)
avg_items_per_transaction
Average number of items purchased per transaction
Decimal
Net Items / Total Transactions
NOTE: there is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions
Sales Transactions |
| Total number of sales transactions for a specified period | Integer | n/a | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Sales per Sq Unit
net_sales_per_sq_unit
Net sales per square unit of space
Currency
Return Transactions |
| Total number of return transactions for a specified period | Integer | n/a | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
All Transactions |
|
Total number of sales |
and return transactions for a specified period | Integer | Sales Transactions |
+ Return Transactions | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Avg |
Transaction Value ( |
ATV) |
|
|
| Average net |
sales amount spent per |
transaction | Currency | Net Sales / |
Total Transactions NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Net Items
Avg Units Per Transaction (UPT) |
|
Number of items sold after subtracting returns for a specified period
Integer
Items sold - Items returned
| Average number of items purchased per transaction | Decimal | Net Items / Total Transactions NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Sales |
per Sq Unit |
|
|
Number of items sold
Integer
| Net sales per square unit of space | Currency | Net Sales / Area | Location, Date, Time, DOW |
POS (from POS terminals in selected location) |
Return Items
return_items_count
Number of items returned
Integer
Transactions per Sq Unit |
| Total number of sales transactions per square unit of space | Decimal | Sales Transactions / Area | Location, Date, Time, DOW |
POS (from POS terminals in selected location) |
SKU Sales
Dwell Conversion Rate
dwell_conversion_rate
Percentage of shoppers dwelling in a location who purchase an item from that location
Percent
100% * Sales Transactions containing SKUs from specified dwell zone / Dwells in specified zone
NOTE: SKU mapping is required
Avg Unit Retail (AUR) |
| Average net sale amount per item sold | Currency | Net Sales / Net Items | Location, Date, Time, DOW |
, Staff Member | POS (from POS terminals in selected location) |
Conversion Rate - SKU
sku_conversion_rate
Percentage of shoppers visiting the selected location who purchase something from that location
Percent
100% * Sales Transactions / Traffic Out (from selected location)
NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.
Returns are excluded.
Net Items |
| Number of items sold after subtracting returns for a specified period | Integer | Items sold - Items returned | Location, Date, Time, DOW |
, Staff Member | POS (from POS terminals in selected location) |
Shopper Yield - SKU
sku_shopper_yield
Average net sale amount for each shopper visiting the store within a specified period
Currency
Net Sales / Traffic Out
NOTE: By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.
Sales Items |
| Number of items sold | Integer | n/a | Location, Date, Time, DOW |
, Staff Member | POS (from POS terminals in selected location) |
Sales - SKU
sku_net_sales
Net sales for a specified period
Currency rounded (Currency for CSV export)
Sales Amount - Return Amount
where
Sales Amount = amount from all Sales Transactions excluding tax, including discounts
Return Amount = amount from all Return Transactions excluding tax, including discounts
Return Items |
| Number of items returned | Integer | n/a | Location, Date, Time, DOW |
, Staff Member | POS (from POS terminals in selected location) |
SKU Sales |
sku_return_amount
Total of all returns
Currency rounded (Currency for CSV export)
Dwell Conversion Rate |
| Percentage of shoppers dwelling in a location who purchase an item from that location | Percent | 100% * Sales Transactions containing SKUs from specified dwell zone / Dwells in specified zone NOTE: SKU mapping is required | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Conversion Rate - SKU |
|
|
Total number of sales transactions for a specified period
Integer
| Percentage of shoppers visiting the selected location who purchase something from that location | Percent | 100% * Sales Transactions / Traffic Out (from selected location) NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW |
Video + Product Locations + POS (from products/SKUs in selected location) |
Shopper Yield - SKU |
|
|
| Average net sale amount of items in the selected location for each shopper visiting that location within a specified period |
Currency |
Net Sales / Traffic Out NOTE: By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page. | Location, Date, Time, DOW |
Video + Product Locations + POS (from products/SKUs in selected location) |
Individual OR Group Shopper Yield - SKU |
|
| Average net sale amount of items in the selected location for each individual shopper (or shopper group) visiting that location within a specified period |
Currency |
Sales Transactions + Return Transactions
Location, Date, Time, DOW
Net Sales / Individual OR Group Traffic Out NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Sales - SKU |
|
|
Average net sales amount spent per transaction
Currency
Net Sales / Total Transactions
NOTE: there is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions
| Net sales for a specified period | Currency rounded (Currency for CSV export) | Sales Amount - Return Amount where Sales Amount = amount from all Sales Transactions excluding tax, including discounts Return Amount = amount from all Return Transactions excluding tax, including discounts | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Return Amount - SKU |
|
Average number of items purchased per transaction
Decimal
Net Items / Total Transactions
NOTE: there is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions
| Total of all returns | Currency rounded (Currency for CSV export) | Amount from all Return Transactions excluding tax, including discounts | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Sales |
Transactions - SKU |
|
|
Net sales per square unit of space
Currency
| Total number of sales transactions for a specified period | Integer | n/a | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Return Transactions |
- SKU |
|
|
Total number of |
Decimal
return transactions for a specified period | Integer | n/a | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
All Transactions - SKU |
|
|
|
Average net sale amount per item sold
Currency
| Total number of sales and return transactions for a specified period | Integer | Sales Transactions + Return Transactions | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Avg Transaction Value (ATV) - SKU |
|
|
|
Number of items sold after subtracting returns for a specified period
Integer
Items sold - Items returned
Location, Date, Time, DOW
Product Locations + POS (from products/SKUs in selected location)
Sales Items - SKU
sku_sales_items_count
Number of items sold
Integer
| Average net sales amount spent per transaction | Currency | Net Sales / Total Transactions NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Avg Units Per Transaction (UPT) - SKU |
|
|
Number of items returned
Integer
| Average number of items purchased per transaction | Decimal | Net Items / Total Transactions NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Staffing
(See /wiki/spaces/KB/pages/143884295 for more details and examples of how the staffing metrics are calculated)
Staff per Hour
staff_count
Number of staff members present in the store per hour
Decimal
NOTE: this is measured in 15 min increments, so for a 1-hour period, we take the average Staff Count for the 4 15-minute periods; also if looking at multiple locations, such as all stores in a district, we take the average (not total) across the locations.
See Staffing Metrics for more details.
Sales per Sq Unit - SKU |
| Net sales per square unit of space | Currency | Net Sales / Area | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Transactions per Sq Unit - SKU |
| Total number of sales transactions per square unit of space | Decimal | Sales Transactions / Area | Location, Date, Time |
Staffing
Labor Hours
labor_hours
Total number of hours worked by staff members
Decimal
See Staffing Metrics for more details.
, DOW | Product Locations + POS (from products/SKUs in selected location) | ||||
Avg Unit Retail (AUR) - SKU |
| Average net sale amount per item sold | Currency | Net Sales / Net Items | Location, Date, Time |
, DOW |
Staffing
Shoppers per Labor Hour
shopper_per_labor_hour
Ratio of shoppers who entered the store to labor hours
Decimal
See Staffing Metrics for more details.
Product Locations + POS (from products/SKUs in selected location) | |||||
Net Items - SKU |
| Number of items sold after subtracting returns for a specified period | Integer | Items sold - Items returned | Location, Date, Time |
Staff Productivity
staff_productivity
Net sales per staff hour
Currency
, DOW |
Video + Staffing
Product Locations + POS (from products/SKUs in selected location) | |||||
Sales Items - SKU |
| Number of items sold | Integer | n/a | Location, Date, Time |
, DOW |
Staff Activity
Staff Traffic In
staff_traffic_in
POS + Staffing
Product Locations + POS (from products/SKUs in selected location) | |||||
Return Items - SKU |
| Number of items returned | Integer | n/a | Location, Date, Time, DOW |
Video + BLE tags OR FPA
Staff Traffic Out
staff_traffic_outProduct Locations + POS (from products/SKUs in selected location) | ||||||
Staffing | ||||||
(See /wiki/spaces/KB/pages/143884295 for more details and examples of how the staffing metrics are calculated) | ||||||
Staff per Hour |
| Number of staff members | ||||
present in the store per hour |
Decimal | n/a |
Location, Date, Time, DOW
Video + BLE tags OR FPA
Staff Dwells
staff_dwell_count
Number of staff members who stand in a specified dwell zone for longer than a defined minimum amount of time
Integer
n/a
Location, Date, Time, DOW
Video + BLE tags OR FPA
Staff Avg Dwell Time
staff_avg_dwell_duration
Average amount of time staff members stand in a specified dwell zone
Time period
Sum of Staff Dwell Times / Staff Dwells
Location, Date, Time, DOW
Video + BLE tags OR FPA
Staff Engagement Rate
staff_engagement_rate
Percentage of staff members walking by a location who stop at that location
Percent
100% * Staff Dwells for Location / Staff Traffic OUT for Location (traffic from dwell or FPA zones only)
Location, Date, Time, DOW
Video + BLE tags OR FPA
Interactions
Shopper and Staff Interactions
shopper_staff_interaction_count
The number of shopper and staff interactions that took place in the selected location
Integer
n/a
Location, Date, Time, DOW
FPA + Video
% of Store Shopper/Staff Interactions
shopper_staff_zone_interaction_rate
The percentage of all shopper and staff interactions that took place in the selected location
Percent
100% * Shopper and Staff Interactions for Location / Shopper and Staff Interactions for Floorplan
Location, Date, Time, DOW
FPA + Video
% of Shoppers Interacted
shopper_staff_interaction_rate
The percentage of shoppers that had an interaction with staff out of all shoppers that dwelled in the selected location
Percent
| Location, Date, Time (data shows for 15 min increments), DOW | Staffing | ||||
Labor Hours |
| Total number of hours worked by staff members | Decimal | n/a | Location, Date, Time (data shows for 15 min increments), DOW, Staff Member | Staffing |
Shoppers per Labor Hour |
| Ratio of shoppers who entered the store to labor hours | Decimal | Traffic In / Labor Hours | Location, Date, Time (data shows for 15 min increments), DOW | Video + Staffing |
Individual OR Group Shoppers per Labor Hour |
| Ratio of individual shoppers (or shopper groups) who entered the store to labor hours | Decimal | Traffic In / Individual OR Group Labor Hours NOTE: These metrics are only relevant when /wiki/spaces/KB/pages/3793125405 is enabled. | Location, Date, Time (data shows for 15 min increments), DOW | Video + Staffing |
Staff Productivity |
| Net sales per staff hour | Currency | Net Sales / Labor Hours | Location, Date, Time (data shows for 15 min increments), DOW, Staff Member | POS + Staffing |
Staff Activity | ||||||
Staff Traffic In |
| Number of staff members who walk into the store | Integer | n/a | Location, Date, Time, DOW | Video + BLE tags OR FPA |
Non-Zone Interactions
shopper_staff_non_zone_interactions
Staff Traffic Out |
| Number of staff members who walk out of the store | Integer | n/a | Location, Date, Time, DOW | Video + BLE tags OR FPA |
Purchasers
(See /wiki/spaces/KB/pages/1537376257 for more information)
Purchaser Traffic In
purchaser_traffic_in
Number of purchasers who walk into the location
Integer
n/a
Location, Date, Time, DOW
FPA + Video + POS
Purchaser Traffic Out
purchaser_traffic_out
Staff Dwells |
| Number of staff members who stand in a specified dwell zone for longer than a defined minimum amount of time | Integer | n/a | Location, Date, Time, DOW |
Video + |
Purchaser Dwells
BLE tags OR FPA | |
Staff Avg Dwell Time |
|
|
Average amount of time staff members stand in a specified |
Integer
n/a
Location, Date, Time, DOW
FPA + Video + POS
Purchaser Avg Dwell Time
purchaser_avg_dwell_duration
Average amount of time purchasers stand in a specified dwell zone
dwell zone | Time period | Sum of |
Staff Dwell Times / |
Staff Dwells | Location, Date, Time, DOW |
Video + |
BLE tags OR FPA |
Staff Engagement Rate |
| Percentage of |
staff members walking by a location who stop at that location | Percent | 100% * |
Staff Dwells for Location / |
Staff Traffic OUT |
for Location (traffic from dwell or FPA zones only) | Location, Date, Time, DOW |
FPA + Video + POS
Purchaser Exposure Rate
purchaser_exposure_rate
Percentage of purchasers who walk by a specific location as compared to the total store traffic
Percent
100% * Zone's Purchaser Traffic Out / Store's Purchaser Traffic Out
NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.
Video + BLE tags OR FPA | ||||||
Interactions | ||||||
(See /wiki/spaces/KB/pages/1641709631 for more information) | ||||||
Shopper and Staff Interactions |
| The number of shopper and staff interactions that took place in the selected location | Integer | n/a | Location, Date, Time, DOW | FPA + Video |
Non-Purchaser Traffic In
non_purchaser_traffic_in
Number of non-purchasers who walk into the location
Integer
% of Store Shopper/Staff Interactions |
| The percentage of all shopper and staff interactions that took place in the selected location | Percent | 100% * Shopper and Staff Interactions for Location / Shopper and Staff Interactions for Floorplan | Location, Date, Time, DOW | FPA + Video |
Non-Purchaser Traffic Out
non_purchaser_traffic_out
Number of non-purchasers who walk out of the location
Integer
% of Shoppers Interacted |
| The percentage of shoppers that had an interaction with staff out of all shoppers that dwelled in the selected location | Percent | 100% * Shopper and Staff Interactions for Location / Dwells for Location | Location, Date, Time, DOW | FPA + Video |
Non- |
Zone Interactions |
|
|
| The number of shopper and staff interactions that took place outside of any FPA zones | Integer | n/a | Location, Date, Time, DOW | FPA + Video |
Non-Purchaser Avg Dwell Time
non_purchaser_avg_dwell_duration
Average amount of time non-purchasers stand in a specified dwell zone
Time period
Purchasers | ||||||
(See /wiki/spaces/KB/pages/1537376257 for more information) | ||||||
Purchaser Traffic In |
| Number of purchasers who walk into the location | Integer | n/a | Location, Date, Time, DOW | FPA + Video + POS |
Purchaser |
Traffic Out |
|
|
|
Number of |
purchasers |
who walk out of the location |
Percent
Integer | n/a | Location, Date, Time, DOW | FPA + Video + POS |
Purchaser |
Dwells |
|
|
|
Number of |
purchasers who |
Percent
100% * Zone's Non-Purchaser Traffic Out / Store's Non-Purchaser Traffic Out
NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.
stand in a specified zone for longer than a defined minimum amount of time | Integer | n/a | Location, Date, Time, DOW | FPA + Video + POS |
Mobile Device Detection
MDD Capture Rate
mdd_passby_capture_rate
Percentage of people passing by the store who enter the store
Percent
100% * Traffic IN (from video) / Passby WTraffic
where
Passby WTraffic = the count of OUTSIDE events that started in the period
Purchaser Avg Dwell Time |
| Average amount of time purchasers stand in a specified dwell zone | Time period | Sum of Purchaser Dwell Times / Purchaser Dwells | Location, Date, Time, DOW | FPA + Video + |
Visit Duration
wireless_visit_duration
Average amount of time shoppers spend inside the store
Time period (seconds for CSV export)
New Shopper %
POS | |||||
Purchaser Engagement Rate |
| Percentage of purchasers walking by a location who stop at that location | Percent | 100% * Zone’s Purchaser Dwells / Zone’s Purchaser Traffic OUT | Location, Date, Time, DOW |
Wi-Fi sensors
FPA + Video + POS | ||
Purchaser Exposure Rate |
| Percentage of |
Percent
purchasers who walk by a specific location as compared to the total store traffic | Percent | 100% * Zone's Purchaser Traffic Out / Store's Purchaser Traffic Out NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW |
Video + Wi-Fi sensors
Repeat Shopper %
repeat_visitors_rate
Percentage of shoppers who have visited the store before today
Percent
Within a given time period, Repeat Visitor Rate = 100% * (Repeat WVisitors) / (Unique WTraffic)
where
Repeat WVisitors = the number of INSIDE events that started in that period, associated with unique devices that have previously been detected inside the store.
Unique WTraffic = the number of unique devices that generated INSIDE events that started in the period.FPA + Video + POS | |||||
Non-Purchaser Traffic In |
| Number of non-purchasers who walk into the location | Integer | n/a | Location, Date, |
Video + Wi-Fi sensors
Visit Frequency
visit_frequency
Average number of times a shopper enters the store within a specified time period
Decimal
Total # of visits / Total unique visitors
Location, Date, DOW (the data cannot be broken into increments smaller than 1 day)
Wi-Fi sensors
Demographics
Male Percentage
male_rate
Percentage of shoppers who are male
Percent
Time, DOW | FPA + Video + POS | |||||
Non-Purchaser Traffic Out |
| Number of non-purchasers who walk out of the location | Integer | n/a | Location, Date, Time, DOW | FPA + Video + POS |
Non-Purchaser Dwells |
| Number of non-purchasers who stand in a specified zone for longer than a defined minimum amount of time | Integer | n/a | Location, Date, Time, DOW | FPA + Video |
Female Percentage
female_rate
Percentage of shoppers who are female
Percent
+ POS | ||||||
Non-Purchaser Avg Dwell Time |
| Average amount of time non-purchasers stand in a specified dwell zone | Time period | Sum of Non-Purchaser Dwell Times / Non-Purchaser Dwells | Location, Date, Time, DOW | FPA + Video |
Average Age
avg_age
Average age of shoppers who enter the store
Decimal
+ POS | ||||||
Non-Purchaser Engagement Rate |
| Percentage of non-purchasers walking by a location who stop at that location | Percent | 100% * Zone’s Non-Purchaser Dwells / Zone’s Non-Purchaser Traffic OUT | Location, Date, Time, DOW | FPA + Video |
Male Average Age
male_avg_age
Average age of male shoppers who enter the store
Decimal
Sum of Male Ages / Number of Identified Male Shoppers
+ POS | ||||||
Non-Purchaser Exposure Rate |
| Percentage of non-purchasers who walk by a specific location as compared to the total store traffic | Percent | 100% * Zone's Non-Purchaser Traffic Out / Store's Non-Purchaser Traffic Out NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW | FPA + Video |
Female Average Age
female_avg_age
+ POS | ||||||
Mobile Device Detection | ||||||
(See /wiki/spaces/KB/pages/145031282 for more information) | ||||||
MDD Capture Rate |
| Percentage of people passing by the store who enter the store | ||||
Decimal
Percent | 100% * Traffic IN (from video) / Passby WTraffic where Passby WTraffic = the count of OUTSIDE events that started in the period | Location, Date, Time, DOW | Video |
Age Range Percentage
1to12_rate
Percentage of shoppers who are within a specified age range
Percent
+ Wi-Fi sensors | |||||
Visit Duration |
| Average amount of time shoppers spend inside the store | Time period (seconds for CSV export) | (Sum of duration of all INSIDE events that ended in the period) / (Count of INSIDE events that ended in the period) | Location, Date, Time, DOW |
Video
Male In Age Range Percentage
Wi-Fi sensors | ||
New Shopper % |
| Percentage of |
Percent
shoppers visiting the store for the first time | Percent | 100% - Repeat Visitor % | Location, Date, |
Video
Female In Age Range Percentage
DOW (the data cannot be broken into increments smaller than 1 day) | Video + Wi-Fi sensors | |
Repeat Shopper % |
| Percentage of |
shoppers who |
Percent
100% x Number of Females in Age Range / Number of Females
Location, Date, Time, DOW
Video
Guest Wi-Fi
Total Guest Wi-Fi Users
total_wifi_users
Number of unique Wi-Fi users for a specified period
Integer
Location, Date, Time, DOW
Wi-Fi sensors, Guest Wi-Fi
New Guest Wi-Fi Users
new_wifi_users
Number of Wi-Fi users enrolling for the first time during a specified period
Integer
Location, Date, Time, DOW
Wi-Fi sensors, Guest Wi-Fi
Repeat Guest Wi-Fi Users
repeat_wifi_users
Number of unique Wi-Fi users who did not enroll for the first time during a specified period
Guest Wi-Fi Uptake
wifi_uptake
The ratio of Wi-Fi users to devices detected inside
have visited the store before today | Percent | Within a given time period, Repeat Visitor Rate = 100% * (Repeat WVisitors) / (Unique WTraffic) where Repeat WVisitors = the number of INSIDE events that started in that period, associated with unique devices that have previously been detected inside the store. Unique WTraffic = the number of unique devices that generated INSIDE events that started in the period. | Location, Date, DOW (the data cannot be broken into increments smaller than 1 day) | Video + Wi-Fi sensors | ||
Visit Frequency |
| Average number of times a shopper enters the store within a specified time period | Decimal | Total # of visits / Total unique visitors | Location, Date, DOW (the data cannot be broken into increments smaller than 1 day) | Wi-Fi sensors |
Demographics | ||||||
(See /wiki/spaces/KB/pages/243597394 for more information) | ||||||
Male Percentage |
| Percentage of shoppers who are male | Percent | 100% x Number of Males / Number of Identified Shoppers | Location, Date, Time, DOW | |
Wi-Fi sensors, Guest Wi-Fi
Video | |||||
Female Percentage |
| Percentage of shoppers who are female | Percent | 100% x Number of Females / Number of Identified Shoppers | Location, Date, Time, DOW |
Video |
API Only Metrics
The following metrics are also available through the API only:
Metric | Meaning |
|---|---|
Traffic + MDD (Video + Wi-Fi) | |
| Number of individual shoppers who enter the store (each person is counted only once for the date range selected). |
| Number of people who walk by the store, including those who enter. |
| Number of individual shoppers who walk by the store (each person is counted only once for the date range selected). |
| Percentage of shoppers who enter the store with a detected mobile device. |
| Number of occupants currently within the store (inclusive of shopper and employee traffic) |
MDD Only (Wi-Fi) | |
| New Shoppers |
| Repeat Shoppers |
| Percentage of Unique Wireless Passby Events |
| Number of New Wireless Devices |
| Percentage of New Wireless Devices |
| Number of Repeat Wireless Devices |
| Percentage of Repeat Wireless Devices |
| Wireless Visit Frequency |
| Number of Visits (non-unique) |
| Unique Wireless Events Detected Inside |
| Wireless Passby Events |
| Unique Wireless Passby Events |
POS Only | |
| Amount from all Sales Transactions |
| Amount from all Sales Transactions from SKUs in selected location (requires Product Locations data) |
FPA | |
| Percent of valid starting tracks = count of tracks that start in track start zones / total count of tracks |
| Percent of complete tracks = count of tracks that start AND end in track start zones / count of tracks that start in track start zones |
Format Reference
Integer: Number with 0 decimal places; e.g. 1
Decimal: Number rounded to 1 decimal place; e.g. 1.3
Percent: Percentage rounded to 1 decimal place; e.g. 125.3%
Currency: Currency rounded to 2 decimal places; e.g. $1.25
Currency rounded: Currency rounded to 0 decimal places; e.g. $1
Time period: Time period formatted as h/m/s; e.g. 1h25m3s