Metrics Glossary

RetailNext offers a number of metrics that are derived and calculated based on data from several different sources. Values for these metrics can be found in Dashboards, Analytics, Reports, etc. The full set of available metrics is described here. Note that the names of metrics may be customized for a particular subscription (reach out to your account team or support to request this).

1 Metrics
- 1.1 Traffic and Exposure
- 1.2 Video Passby
- 1.3 Occupancy
- 1.4 Engagement
- 1.5 Display vs Store
- 1.6 Conversion and Sales
- 1.7 SKU Sales
- 1.8 Staffing
- 1.9 Staff Activity
- 1.10 Interactions
- 1.11 Purchasers
- 1.12 Mobile Device Detection
- 1.13 Demographics
2 API Only Metrics
- 2.1 Traffic + MDD (Video + Wi-Fi)
- 2.2 MDD Only (Wi-Fi)
- 2.3 POS Only
- 2.4 FPA
3 Format Reference

Metrics

Name	API Identifier	Description	Format	Formula	Available Group By Options	Source

Name	API Identifier	Description	Format	Formula	Available Group By Options	Source
Traffic and Exposure
Traffic In	`traffic_in`	Number of shoppers who walk into the store or zone	Integer	^{NOTE: Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time, DOW, Staff Member	Video
Traffic Out	`traffic_out`	Number of shoppers who walk out of the store or zone	Integer	^{NOTE: Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time, DOW, Staff Member	Video
Individual OR Group Traffic In	`individual_traffic_in` `group_traffic_in`	Number of individual shoppers (or shopper groups) who walk into the store or zone	Integer	^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.}	Location, Date, Time, DOW, Staff Member	Video
Individual OR Group Traffic Out	`individual_traffic_out` `group_traffic_out`	Number of individual shoppers (or shopper groups) who walk out of the store or zone	Integer	^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.}	Location, Date, Time, DOW, Staff Member	Video
Exposure Rate	`exposure_rate`	Percentage of shoppers who walk by a specific location as compared to the total store traffic	Percent	100% * Traffic OUT for the selected location / Traffic OUT for the Store ^{NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.}	Location, Date, Time, DOW	Video
Direction Map	`directional_traffic_0 directional_traffic_1 directional_traffic_2`	Number of shoppers that cross the entry traffic line and walk in a certain direction Note 0, 1, and 2 correspond to left, middle, and right respectively	Integer	n/a	Location, Date, Time, DOW	Video
Video Passby
Video Passby Traffic	`passby_traffic_in`	Number of people who walk by the store, including those who enter	Integer	n/a	Location, Date, Time, DOW	Video
Video Capture Rate	`video_passby_capture_rate`	Percentage of people passing by the store who enter the store	Percent	100% * Traffic IN (from video) / Video Passby Traffic	Location, Date, Time, DOW	Video
Occupancy
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/1842446496 for more information)
Occupancy	`total_occupancy`	Snapshot of total occupants in the store at the end of each group by period Inclusive of Occupancy Adjustments	Integer	Cumulative Traffic In - cumulative Traffic Out + Occupancy Adjustment during group-by bucket ^{NOTE: This metric presents a snapshot of occupancy at the end of each selected group-by bucket}	Location, Date, Time, DOW	Video
Occupancy Rate	`total_occupancy_rate`	Percentage of Occupancy as compared to the store occupancy limit	Percent	100% * Occupancy / Occupancy Limit	Location, Date, Time, DOW	Video
Occupancy Adjustment	`occupancy_adjustment`	Net total of occupancy adjustments	Integer	Cumulative total of adjustments made in each group-by bucket	Location, Date, Time, DOW	Manual adjustment
Engagement
Dwells	`dwell_count`	Number of shoppers who stand in a specified dwell zone for longer than a defined minimum amount of time	Integer	n/a	Location, Date, Time, DOW	Video
Avg Dwell Time	`avg_dwell_duration`	Average amount of time shoppers stand in a specified dwell zone	Time period	Sum of Dwell Times / Dwells	Location, Date, Time, DOW	Video
Engagement Rate	`engagement_rate`	Percentage of shoppers walking by a location who stop at that location	Percent	100% * Dwells for Location / Traffic OUT for Location (traffic from dwell or FPA zones only)	Location, Date, Time, DOW	Video
Display vs Store
Engagement Rate - Store	`store_engagement_rate`	Percentage of shoppers who stop at a specific location as compared to the total store traffic	Percent	100% * Dwells for Location / Traffic OUT for Store	Location, Date, Time, DOW	Video
Store Conversion Rate - SKU	`store_sku_conversion_rate`	Percentage of shoppers visiting the store who purchase something from the selected location	Percent	100% * Sales Transactions / Traffic Out for Store ^{NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.} ^{Returns are excluded.} ^{Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time, DOW	Video + Product Locations + POS (from products/SKUs in selected location)
Individual OR Group Store Conversion Rate - SKU	`individual_store_sku_conversion_rate` `group_store_sku_conversion_rate`	Percentage of individual shoppers (or shopper groups) visiting the store who purchase something from the selected location	Percent	100% * Sales Transactions / Individual OR Group Traffic Out for Store ^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.} ^{By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.} ^{Returns are excluded.}	Location, Date, Time, DOW	Video + Product Locations + POS (from products/SKUs in selected location)
Conversion and Sales
Conversion Rate	`conversion_rate`	Percentage of shoppers visiting the store who make a purchase	Percent	100% * Sales Transactions / Traffic Out Returns are excluded. ^{NOTE: Conversion Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.} ^{Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time, DOW, Staff Member	Video + POS (from POS terminals in selected location)
Individual OR Group Conversion Rate	`individual_conversion_rate` `group_conversion_rate`	Percentage of individual shoppers (or shopper groups) visiting the store who make a purchase	Percent	100% * Sales Transactions / Individual OR Group Traffic Out Returns are excluded. ^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.} ^{Conversion Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.}	Location, Date, Time, DOW, Staff Member	Video + POS (from POS terminals in selected location)
Shopper Yield	`shopper_yield`	Average net sale amount for each shopper visiting the store within a specified period	Currency	Net Sales / Traffic Out ^{NOTE: Shopper Yield is calculated using Traffic Out by default, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.} ^{Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time, DOW, Staff Member	Video + POS (from POS terminals in selected location)
Individual OR Group Shopper Yield	`individual_shopper_yield` `group_shopper_yield`	Average net sale amount for each individual shopper (or shopper group) visiting the store within a specified period	Currency	Net Sales / Individual OR Group Traffic Out ^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.} ^{Shopper Yield is calculated using Traffic Out by default, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.}	Location, Date, Time, DOW, Staff Member	Video + POS (from POS terminals in selected location)
Sales	`net_sales`	Net sales for a specified period	Currency rounded (Currency for CSV export)	Sales Amount - Return Amount where Sales Amount = amount from all Sales Transactions excluding tax, including discounts Return Amount = amount from all Return Transactions excluding tax, including discounts ^{NOTE: There is an option on the Admin > Metrics page to use the sum of the line items totals instead of transaction total minus tax for sales metrics.}	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Return Amount	`return_amount`	Total of all returns	Currency rounded (Currency for CSV export)	Amount from all Return Transactions excluding tax, including discounts	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Sales Transactions	`sales_transactions_count`	Total number of sales transactions for a specified period	Integer	n/a	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Return Transactions	`return_transactions_count`	Total number of return transactions for a specified period	Integer	n/a	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
All Transactions	`total_transactions_count`	Total number of sales and return transactions for a specified period	Integer	Sales Transactions + Return Transactions	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Avg Transaction Value (ATV)	`avg_transaction_value`	Average net sales amount spent per transaction	Currency	Net Sales / Total Transactions ^{NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions}	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Avg Units Per Transaction (UPT)	`avg_items_per_transaction`	Average number of items purchased per transaction	Decimal	Net Items / Total Transactions ^{NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions}	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Sales per Sq Unit	`net_sales_per_sq_unit`	Net sales per square unit of space	Currency	Net Sales / Area	Location, Date, Time, DOW	POS (from POS terminals in selected location)
Transactions per Sq Unit	`sales_transactions_count_per_sq_unit`	Total number of sales transactions per square unit of space	Decimal	Sales Transactions / Area	Location, Date, Time, DOW	POS (from POS terminals in selected location)
Avg Unit Retail (AUR)	`avg_unit_retail`	Average net sale amount per item sold	Currency	Net Sales / Net Items	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Net Items	`net_items_count`	Number of items sold after subtracting returns for a specified period	Integer	Items sold - Items returned	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Sales Items	`sales_items_count`	Number of items sold	Integer	n/a	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
Return Items	`return_items_count`	Number of items returned	Integer	n/a	Location, Date, Time, DOW, Staff Member	POS (from POS terminals in selected location)
SKU Sales
Dwell Conversion Rate	`dwell_conversion_rate`	Percentage of shoppers dwelling in a location who purchase an item from that location	Percent	100% * Sales Transactions containing SKUs from specified dwell zone / Dwells in specified zone ^{NOTE: SKU mapping is required}	Location, Date, Time, DOW	Video + Product Locations + POS (from products/SKUs in selected location)
Conversion Rate - SKU	`sku_conversion_rate`	Percentage of shoppers visiting the selected location who purchase something from that location	Percent	100% * Sales Transactions / Traffic Out (from selected location) ^{NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.} ^{Returns are excluded.}	Location, Date, Time, DOW	Video + Product Locations + POS (from products/SKUs in selected location)
Shopper Yield - SKU	`sku_shopper_yield`	Average net sale amount of items in the selected location for each shopper visiting that location within a specified period	Currency	Net Sales / Traffic Out ^{NOTE: By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.} ^{Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time, DOW	Video + Product Locations + POS (from products/SKUs in selected location)
Individual OR Group Shopper Yield - SKU	`individual_sku_shopper_yield` `group_sku_shopper_yield`	Average net sale amount of items in the selected location for each individual shopper (or shopper group) visiting that location within a specified period	Currency	Net Sales / Individual OR Group Traffic Out ^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.} ^{By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.}	Location, Date, Time, DOW	Video + Product Locations + POS (from products/SKUs in selected location)
Sales - SKU	`sku_net_sales`	Net sales for a specified period	Currency rounded (Currency for CSV export)	Sales Amount - Return Amount where Sales Amount = amount from all Sales Transactions excluding tax, including discounts Return Amount = amount from all Return Transactions excluding tax, including discounts	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Return Amount - SKU	`sku_return_amount`	Total of all returns	Currency rounded (Currency for CSV export)	Amount from all Return Transactions excluding tax, including discounts	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Sales Transactions - SKU	`sku_sales_transactions_count`	Total number of sales transactions for a specified period	Integer	n/a	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Return Transactions - SKU	`sku_return_transactions_count`	Total number of return transactions for a specified period	Integer	n/a	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
All Transactions - SKU	`sku_total_transactions_count`	Total number of sales and return transactions for a specified period	Integer	Sales Transactions + Return Transactions	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Avg Transaction Value (ATV) - SKU	`sku_avg_transaction_value`	Average net sales amount spent per transaction	Currency	Net Sales / Total Transactions ^{NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions}	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Avg Units Per Transaction (UPT) - SKU	`sku_avg_items_per_transaction`	Average number of items purchased per transaction	Decimal	Net Items / Total Transactions ^{NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions}	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Sales per Sq Unit - SKU	`sku_net_sales_per_sq_unit`	Net sales per square unit of space	Currency	Net Sales / Area	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Transactions per Sq Unit - SKU	`sku_sales_transactions_count_per_sq_unit`	Total number of sales transactions per square unit of space	Decimal	Sales Transactions / Area	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Avg Unit Retail (AUR) - SKU	`sku_avg_unit_retail`	Average net sale amount per item sold	Currency	Net Sales / Net Items	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Net Items - SKU	`sku_net_items_count`	Number of items sold after subtracting returns for a specified period	Integer	Items sold - Items returned	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Sales Items - SKU	`sku_sales_items_count`	Number of items sold	Integer	n/a	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Return Items - SKU	`sku_return_items_count`	Number of items returned	Integer	n/a	Location, Date, Time, DOW	Product Locations + POS (from products/SKUs in selected location)
Staffing
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/143884295 for more details and examples of how the staffing metrics are calculated)
Staff per Hour	`staff_count`	Number of staff members present in the store per hour	Decimal	n/a ^{NOTE: This is measured in 15 min increments, so for a 1-hour period, we take the average Staff Count for the four 15-minute periods; also if looking at multiple locations, such as all stores in a district, we take the average (not total) across the locations.} ^See^{Staffing Metrics}^{for more details.}	Location, Date, Time (data shows for 15 min increments), DOW	Staffing
Labor Hours	`labor_hours`	Total number of hours worked by staff members	Decimal	n/a ^NOTE: ^See^{Staffing Metrics}^{for more details.}	Location, Date, Time (data shows for 15 min increments), DOW, Staff Member	Staffing
Shoppers per Labor Hour	`shopper_per_labor_hour`	Ratio of shoppers who entered the store to labor hours	Decimal	Traffic In / Labor Hours ^NOTE: ^See^{Staffing Metrics}^{for more details.} ^{Metrics reported varies based on}^{Group Counting}^{configuration (if enabled).}	Location, Date, Time (data shows for 15 min increments), DOW	Video + Staffing
Individual OR Group Shoppers per Labor Hour	`individual_shopper_per_labor_hour` `group_shopper_per_labor_hour`	Ratio of individual shoppers (or shopper groups) who entered the store to labor hours	Decimal	Traffic In / Individual OR Group Labor Hours ^{NOTE: These metrics are only relevant when}^{Group Counting}^{is enabled.} ^See^{Staffing Metrics}^{for more details.}	Location, Date, Time (data shows for 15 min increments), DOW	Video + Staffing
Staff Productivity	`staff_productivity`	Net sales per staff hour	Currency	Net Sales / Labor Hours	Location, Date, Time (data shows for 15 min increments), DOW, Staff Member	POS + Staffing
Staff Activity
Staff Traffic In	`staff_traffic_in`	Number of staff members who walk into the store	Integer	n/a	Location, Date, Time, DOW	Video + BLE tags OR FPA
Staff Traffic Out	`staff_traffic_out`	Number of staff members who walk out of the store	Integer	n/a	Location, Date, Time, DOW	Video + BLE tags OR FPA
Staff Dwells	`staff_dwell_count`	Number of staff members who stand in a specified dwell zone for longer than a defined minimum amount of time	Integer	n/a	Location, Date, Time, DOW	Video + BLE tags OR FPA
Staff Avg Dwell Time	`staff_avg_dwell_duration`	Average amount of time staff members stand in a specified dwell zone	Time period	Sum of Staff Dwell Times / Staff Dwells	Location, Date, Time, DOW	Video + BLE tags OR FPA
Staff Engagement Rate	`staff_engagement_rate`	Percentage of staff members walking by a location who stop at that location	Percent	100% * Staff Dwells for Location / Staff Traffic OUT for Location (traffic from dwell or FPA zones only)	Location, Date, Time, DOW	Video + BLE tags OR FPA
Interactions
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/1641709631 for more information)
Shopper and Staff Interactions	`shopper_staff_interaction_count`	The number of shopper and staff interactions that took place in the selected location	Integer	n/a	Location, Date, Time, DOW	FPA + Video
% of Store Shopper/Staff Interactions	`shopper_staff_zone_interaction_rate`	The percentage of all shopper and staff interactions that took place in the selected location	Percent	100% * Shopper and Staff Interactions for Location / Shopper and Staff Interactions for Floorplan	Location, Date, Time, DOW	FPA + Video
% of Shoppers Interacted	`shopper_staff_interaction_rate`	The percentage of shoppers that had an interaction with staff out of all shoppers that dwelled in the selected location	Percent	100% * Shopper and Staff Interactions for Location / Dwells for Location	Location, Date, Time, DOW	FPA + Video
Non-Zone Interactions	`shopper_staff_non_zone_interactions`	The number of shopper and staff interactions that took place outside of any FPA zones	Integer	n/a	Location, Date, Time, DOW	FPA + Video
Purchasers
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/1537376257 for more information)
Purchaser Traffic In	`purchaser_traffic_in`	Number of purchasers who walk into the location	Integer	n/a	Location, Date, Time, DOW	FPA + Video + POS
Purchaser Traffic Out	`purchaser_traffic_out`	Number of purchasers who walk out of the location	Integer	n/a	Location, Date, Time, DOW	FPA + Video + POS
Purchaser Dwells	`purchaser_dwell_count`	Number of purchasers who stand in a specified zone for longer than a defined minimum amount of time	Integer	n/a	Location, Date, Time, DOW	FPA + Video + POS
Purchaser Avg Dwell Time	`purchaser_avg_dwell_duration`	Average amount of time purchasers stand in a specified dwell zone	Time period	Sum of Purchaser Dwell Times / Purchaser Dwells	Location, Date, Time, DOW	FPA + Video + POS
Purchaser Engagement Rate	`purchaser_engagement_rate`	Percentage of purchasers walking by a location who stop at that location	Percent	100% * Zone’s Purchaser Dwells / Zone’s Purchaser Traffic OUT	Location, Date, Time, DOW	FPA + Video + POS
Purchaser Exposure Rate	`purchaser_exposure_rate`	Percentage of purchasers who walk by a specific location as compared to the total store traffic	Percent	100% * Zone's Purchaser Traffic Out / Store's Purchaser Traffic Out ^{NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.}	Location, Date, Time, DOW	FPA + Video + POS
Non-Purchaser Traffic In	`non_purchaser_traffic_in`	Number of non-purchasers who walk into the location	Integer	n/a	Location, Date, Time, DOW	FPA + Video + POS
Non-Purchaser Traffic Out	`non_purchaser_traffic_out`	Number of non-purchasers who walk out of the location	Integer	n/a	Location, Date, Time, DOW	FPA + Video + POS
Non-Purchaser Dwells	`non_purchaser_dwell_count`	Number of non-purchasers who stand in a specified zone for longer than a defined minimum amount of time	Integer	n/a	Location, Date, Time, DOW	FPA + Video + POS
Non-Purchaser Avg Dwell Time	`non_purchaser_avg_dwell_duration`	Average amount of time non-purchasers stand in a specified dwell zone	Time period	Sum of Non-Purchaser Dwell Times / Non-Purchaser Dwells	Location, Date, Time, DOW	FPA + Video + POS
Non-Purchaser Engagement Rate	`non_purchaser_engagement_rate`	Percentage of non-purchasers walking by a location who stop at that location	Percent	100% * Zone’s Non-Purchaser Dwells / Zone’s Non-Purchaser Traffic OUT	Location, Date, Time, DOW	FPA + Video + POS
Non-Purchaser Exposure Rate	`non_purchaser_exposure_rate`	Percentage of non-purchasers who walk by a specific location as compared to the total store traffic	Percent	100% * Zone's Non-Purchaser Traffic Out / Store's Non-Purchaser Traffic Out ^{NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.}	Location, Date, Time, DOW	FPA + Video + POS
Mobile Device Detection
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/145031282 for more information)
MDD Capture Rate	`mdd_passby_capture_rate`	Percentage of people passing by the store who enter the store	Percent	100% * Traffic IN (from video) / Passby WTraffic where Passby WTraffic = the count of OUTSIDE events that started in the period	Location, Date, Time, DOW	Video + Wi-Fi sensors
Visit Duration	`wireless_visit_duration`	Average amount of time shoppers spend inside the store	Time period (seconds for CSV export)	(Sum of duration of all INSIDE events that ended in the period) / (Count of INSIDE events that ended in the period)	Location, Date, Time, DOW	Wi-Fi sensors
New Shopper %	`new_visitors_rate`	Percentage of shoppers visiting the store for the first time	Percent	100% - Repeat Visitor %	Location, Date, DOW (the data cannot be broken into increments smaller than 1 day)	Video + Wi-Fi sensors
Repeat Shopper %	`repeat_visitors_rate`	Percentage of shoppers who have visited the store before today	Percent	Within a given time period, Repeat Visitor Rate = 100% * (Repeat WVisitors) / (Unique WTraffic) where Repeat WVisitors = the number of INSIDE events that started in that period, associated with unique devices that have previously been detected inside the store. Unique WTraffic = the number of unique devices that generated INSIDE events that started in the period.	Location, Date, DOW (the data cannot be broken into increments smaller than 1 day)	Video + Wi-Fi sensors
Visit Frequency	`visit_frequency`	Average number of times a shopper enters the store within a specified time period	Decimal	Total # of visits / Total unique visitors	Location, Date, DOW (the data cannot be broken into increments smaller than 1 day)	Wi-Fi sensors
Demographics
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/243597394 for more information)
Male Percentage	`male_rate`	Percentage of shoppers who are male	Percent	100% x Number of Males / Number of Identified Shoppers	Location, Date, Time, DOW	Video
Female Percentage	`female_rate`	Percentage of shoppers who are female	Percent	100% x Number of Females / Number of Identified Shoppers	Location, Date, Time, DOW	Video

API Only Metrics

The following metrics are also available through the API only:

Metric	Meaning

Metric	Meaning
Traffic + MDD (Video + Wi-Fi)
`unique_traffic`	Number of individual shoppers who enter the store (each person is counted only once for the date range selected).
`passby_traffic`	Number of people who walk by the store, including those who enter.
`unique_passby_traffic`	Number of individual shoppers who walk by the store (each person is counted only once for the date range selected).
`mobile_device_detection_rate`	Percentage of shoppers who enter the store with a detected mobile device.
`total_occupancy`	Number of occupants currently within the store (inclusive of shopper and employee traffic)
MDD Only (Wi-Fi)
`new_visitors`	New Shoppers
`repeat_visitors`	Repeat Shoppers
`wireless_passby_capture_rate`	Percentage of Unique Wireless Passby Events
`wireless_new_visitors`	Number of New Wireless Devices
`wireless_new_visitors_rate`	Percentage of New Wireless Devices
`wireless_repeat_visitors`	Number of Repeat Wireless Devices
`wireless_repeat_visitors_rate`	Percentage of Repeat Wireless Devices
`wireless_visit_frequency`	Wireless Visit Frequency
`wireless_mdd_enter`	Number of Visits (non-unique)
`wireless_unique_mdd_enter`	Unique Wireless Events Detected Inside
`wireless_mdd_passby`	Wireless Passby Events
`wireless_unique_mdd_passby`	Unique Wireless Passby Events
POS Only
`sales_amount`	Amount from all Sales Transactions
`sku_sales_amount`	Amount from all Sales Transactions from SKUs in selected location (requires Product Locations data)
FPA
`fpa_valid_start_rate`	Percent of valid starting tracks = count of tracks that start in track start zones / total count of tracks
`fpa_complete_rate`	Percent of complete tracks = count of tracks that start AND end in track start zones / count of tracks that start in track start zones

Format Reference

Integer: Number with 0 decimal places; e.g. 1
Decimal: Number rounded to 1 decimal place; e.g. 1.3
Percent: Percentage rounded to 1 decimal place; e.g. 125.3%
Currency: Currency rounded to 2 decimal places; e.g. $1.25
Currency rounded: Currency rounded to 0 decimal places; e.g. $1
Time period: Time period formatted as h/m/s; e.g. 1h25m3s

Metrics Glossary

Metrics

Traffic and Exposure

Video Passby

Occupancy

Engagement

Display vs Store

Conversion and Sales

SKU Sales

Staffing

Staff Activity

Interactions

Purchasers

Mobile Device Detection

Demographics

API Only Metrics

Traffic + MDD (Video + Wi-Fi)

MDD Only (Wi-Fi)

POS Only

FPA

Format Reference