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Metrics Glossary

Metrics Glossary

RetailNext offers a number of metrics that are derived and calculated based on data from several different sources. Values for these metrics can be found in Dashboards, Analytics, Reports, etc. The full set of available metrics is described here. Note that the names of metrics may be customized for a particular subscription (reach out to your account team or support to request this).

 

Metrics

Name

API Identifier

Description

Format

Formula

Available Group By Options

Source

Name

API Identifier

Description

Format

Formula

Available Group By Options

Source

Traffic and Exposure

Traffic In

traffic_in

Number of shoppers who walk into the store or zone

Integer

NOTE: Metrics reported varies based on Group Counting configuration (if enabled).

Location, Date, Time, DOW, Staff Member

Video

Traffic Out

traffic_out

Number of shoppers who walk out of the store or zone

Integer

NOTE: Metrics reported varies based on Group Counting configuration (if enabled).

Location, Date, Time, DOW, Staff Member

Video

Individual OR Group Traffic In

individual_traffic_in
group_traffic_in

Number of individual shoppers (or shopper groups) who walk into the store or zone

Integer

NOTE: These metrics are only relevant when Group Counting is enabled.

Location, Date, Time, DOW, Staff Member

Video

Individual OR Group Traffic Out

individual_traffic_out
group_traffic_out

Number of individual shoppers (or shopper groups) who walk out of the store or zone

Integer

NOTE: These metrics are only relevant when Group Counting is enabled.

Location, Date, Time, DOW, Staff Member

Video

Exposure Rate

exposure_rate

Percentage of shoppers who walk by a specific location as compared to the total store traffic

Percent

100% * Traffic OUT for the selected location / Traffic OUT for the Store

NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.

Location, Date, Time, DOW

Video

Direction Map

directional_traffic_0 directional_traffic_1 directional_traffic_2

Number of shoppers that cross the entry traffic line and walk in a certain direction

Note 0, 1, and 2 correspond to left, middle, and right respectively

Integer

n/a

Location, Date, Time, DOW

Video

Video Passby

Video Passby Traffic

passby_traffic_in

Number of people who walk by the store, including those who enter

Integer

n/a

Location, Date, Time, DOW

Video

Video Capture Rate

video_passby_capture_rate

Percentage of people passing by the store who enter the store

Percent

100% * Traffic IN (from video) / Video Passby Traffic

Location, Date, Time, DOW

Video

Occupancy

(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/1842446496 for more information)

Occupancy

total_occupancy

Snapshot of total occupants in the store at the end of each group by period

Inclusive of Occupancy Adjustments

Integer

Cumulative Traffic In - cumulative Traffic Out + Occupancy Adjustment during group-by bucket

NOTE: This metric presents a snapshot of occupancy at the end of each selected group-by bucket

Location, Date, Time, DOW

Video

Occupancy Rate

total_occupancy_rate

Percentage of Occupancy as compared to the store occupancy limit

Percent

100% * Occupancy / Occupancy Limit

Location, Date, Time, DOW

Video

Occupancy Adjustment

occupancy_adjustment

Net total of occupancy adjustments

Integer

Cumulative total of adjustments made in each group-by bucket

Location, Date, Time, DOW

Manual adjustment

Engagement

Dwells

dwell_count

Number of shoppers who stand in a specified dwell zone for longer than a defined minimum amount of time

Integer

n/a

Location, Date, Time, DOW

Video

Avg Dwell Time

avg_dwell_duration

Average amount of time shoppers stand in a specified dwell zone

Time period

Sum of Dwell Times / Dwells

Location, Date, Time, DOW

Video

Engagement Rate

engagement_rate

Percentage of shoppers walking by a location who stop at that location

Percent

100% * Dwells for Location / Traffic OUT for Location (traffic from dwell or FPA zones only)

Location, Date, Time, DOW

Video

Display vs Store

Engagement Rate - Store

store_engagement_rate

Percentage of shoppers who stop at a specific location as compared to the total store traffic

Percent

100% * Dwells for Location / Traffic OUT for Store

Location, Date, Time, DOW

Video

Store Conversion Rate - SKU

store_sku_conversion_rate

Percentage of shoppers visiting the store who purchase something from the selected location

Percent

100% * Sales Transactions / Traffic Out for Store

NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.
Returns are excluded.
Metrics reported varies based on Group Counting configuration (if enabled).

Location, Date, Time, DOW

Video + Product Locations + POS (from products/SKUs in selected location)

Individual OR Group Store Conversion Rate - SKU

individual_store_sku_conversion_rate
group_store_sku_conversion_rate

Percentage of individual shoppers (or shopper groups) visiting the store who purchase something from the selected location

Percent

100% * Sales Transactions / Individual OR Group Traffic Out for Store

NOTE: These metrics are only relevant when Group Counting is enabled.
By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.
Returns are excluded.

Location, Date, Time, DOW

Video + Product Locations + POS (from products/SKUs in selected location)

Conversion and Sales

Conversion Rate

conversion_rate

Percentage of shoppers visiting the store who make a purchase

Percent

100% * Sales Transactions / Traffic Out
Returns are excluded.


NOTE: Conversion Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.
Metrics reported varies based on Group Counting configuration (if enabled).

Location, Date, Time, DOW, Staff Member

Video + POS (from POS terminals in selected location)

Individual OR Group Conversion Rate

individual_conversion_rate
group_conversion_rate

Percentage of individual shoppers (or shopper groups) visiting the store who make a purchase

Percent

100% * Sales Transactions / Individual OR Group Traffic Out
Returns are excluded.

NOTE: These metrics are only relevant when Group Counting is enabled.
Conversion Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page.

Location, Date, Time, DOW, Staff Member

Video + POS (from POS terminals in selected location)

Shopper Yield

shopper_yield

Average net sale amount for each shopper visiting the store within a specified period

Currency

Net Sales / Traffic Out

NOTE: Shopper Yield is calculated using Traffic Out by default, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.
Metrics reported varies based on Group Counting configuration (if enabled).

Location, Date, Time, DOW, Staff Member

Video + POS (from POS terminals in selected location)

Individual OR Group Shopper Yield

individual_shopper_yield
group_shopper_yield

Average net sale amount for each individual shopper (or shopper group) visiting the store within a specified period

Currency

Net Sales / Individual OR Group Traffic Out

NOTE: These metrics are only relevant when Group Counting is enabled.
Shopper Yield is calculated using Traffic Out by default, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.

Location, Date, Time, DOW, Staff Member

Video + POS (from POS terminals in selected location)

Sales

net_sales

Net sales for a specified period

Currency rounded (Currency for CSV export)

Sales Amount - Return Amount

where

Sales Amount = amount from all Sales Transactions excluding tax, including discounts

Return Amount = amount from all Return Transactions excluding tax, including discounts

NOTE: There is an option on the Admin > Metrics page to use the sum of the line items totals instead of transaction total minus tax for sales metrics.

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Return Amount

return_amount

Total of all returns

Currency rounded (Currency for CSV export)

Amount from all Return Transactions excluding tax, including discounts

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Sales Transactions

sales_transactions_count

Total number of sales transactions for a specified period

Integer

n/a

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Return Transactions

return_transactions_count

Total number of return transactions for a specified period

Integer

n/a

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

All Transactions

total_transactions_count

Total number of sales and return transactions for a specified period

Integer

Sales Transactions + Return Transactions

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Avg Transaction Value (ATV)

avg_transaction_value

Average net sales amount spent per transaction

Currency

Net Sales / Total Transactions

NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Avg Units Per Transaction (UPT)

avg_items_per_transaction

Average number of items purchased per transaction

Decimal

Net Items / Total Transactions

NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Sales per Sq Unit

net_sales_per_sq_unit

Net sales per square unit of space

Currency

Net Sales / Area

Location, Date, Time, DOW

POS (from POS terminals in selected location)

Transactions per Sq Unit

sales_transactions_count_per_sq_unit

Total number of sales transactions per square unit of space

Decimal

Sales Transactions / Area

Location, Date, Time, DOW

POS (from POS terminals in selected location)

Avg Unit Retail (AUR)

avg_unit_retail

Average net sale amount per item sold

Currency

Net Sales / Net Items

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Net Items

net_items_count

Number of items sold after subtracting returns for a specified period

Integer

Items sold - Items returned

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Sales Items

sales_items_count

Number of items sold

Integer

n/a

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

Return Items

return_items_count

Number of items returned

Integer

n/a

Location, Date, Time, DOW, Staff Member

POS (from POS terminals in selected location)

SKU Sales

Dwell Conversion Rate

dwell_conversion_rate

Percentage of shoppers dwelling in a location who purchase an item from that location

Percent

100% * Sales Transactions containing SKUs from specified dwell zone / Dwells in specified zone

NOTE: SKU mapping is required

Location, Date, Time, DOW

Video + Product Locations + POS (from products/SKUs in selected location)

Conversion Rate - SKU

sku_conversion_rate

Percentage of shoppers visiting the selected location who purchase something from that location

Percent

100% * Sales Transactions / Traffic Out (from selected location)

NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page.
Returns are excluded.

Location, Date, Time, DOW

Video + Product Locations + POS (from products/SKUs in selected location)

Shopper Yield - SKU

sku_shopper_yield

Average net sale amount of items in the selected location for each shopper visiting that location within a specified period

Currency

Net Sales / Traffic Out

NOTE: By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.
Metrics reported varies based on Group Counting configuration (if enabled).

Location, Date, Time, DOW

Video + Product Locations + POS (from products/SKUs in selected location)

Individual OR Group Shopper Yield - SKU

individual_sku_shopper_yield
group_sku_shopper_yield

Average net sale amount of items in the selected location for each individual shopper (or shopper group) visiting that location within a specified period

Currency

Net Sales / Individual OR Group Traffic Out

NOTE: These metrics are only relevant when Group Counting is enabled.
By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page.

Location, Date, Time, DOW

Video + Product Locations + POS (from products/SKUs in selected location)

Sales - SKU

sku_net_sales

Net sales for a specified period

Currency rounded (Currency for CSV export)

Sales Amount - Return Amount

where

Sales Amount = amount from all Sales Transactions excluding tax, including discounts

Return Amount = amount from all Return Transactions excluding tax, including discounts

Location, Date, Time, DOW

Product Locations + POS (from products/SKUs in selected location)

Return Amount - SKU

sku_return_amount

Total of all returns

Currency rounded (Currency for CSV export)

Amount from all Return Transactions excluding tax, including discounts

Location, Date, Time, DOW

Product Locations + POS (from products/SKUs in selected location)

Sales Transactions - SKU

sku_sales_transactions_count

Total number of sales transactions for a specified period

Integer

n/a

Location, Date, Time, DOW

Product Locations + POS (from products/SKUs in selected location)

Return Transactions - SKU

sku_return_transactions_count

Total number of return transactions for a specified period

Integer

n/a

Location, Date, Time,