Metrics Glossary
RetailNext offers a number of metrics that are derived and calculated based on data from several different sources. Values for these metrics can be found in Dashboards, Analytics, Reports, etc. The full set of available metrics is described here. Note that the names of metrics may be customized for a particular subscription (reach out to your account team or support to request this).
- 1 Metrics
- 1.1 Traffic and Exposure
- 1.2 Video Passby
- 1.3 Occupancy
- 1.4 Engagement
- 1.5 Display vs Store
- 1.6 Conversion and Sales
- 1.7 SKU Sales
- 1.8 Staffing
- 1.9 Staff Activity
- 1.10 Interactions
- 1.11 Purchasers
- 1.12 Mobile Device Detection
- 1.13 Demographics
- 2 API Only Metrics
- 2.1 Traffic + MDD (Video + Wi-Fi)
- 2.2 MDD Only (Wi-Fi)
- 2.3 POS Only
- 2.4 FPA
- 3 Format Reference
Metrics
Name | API Identifier | Description | Format | Formula | Available Group By Options | Source |
---|---|---|---|---|---|---|
Traffic and Exposure | ||||||
Traffic In |
| Number of shoppers who walk into the store or zone | Integer | NOTE: Metrics reported varies based on Group Counting configuration (if enabled). | Location, Date, Time, DOW, Staff Member | Video |
Traffic Out |
| Number of shoppers who walk out of the store or zone | Integer | NOTE: Metrics reported varies based on Group Counting configuration (if enabled). | Location, Date, Time, DOW, Staff Member | Video |
Individual OR Group Traffic In |
| Number of individual shoppers (or shopper groups) who walk into the store or zone | Integer | NOTE: These metrics are only relevant when Group Counting is enabled. | Location, Date, Time, DOW, Staff Member | Video |
Individual OR Group Traffic Out |
| Number of individual shoppers (or shopper groups) who walk out of the store or zone | Integer | NOTE: These metrics are only relevant when Group Counting is enabled. | Location, Date, Time, DOW, Staff Member | Video |
Exposure Rate |
| Percentage of shoppers who walk by a specific location as compared to the total store traffic | Percent | 100% * Traffic OUT for the selected location / Traffic OUT for the Store NOTE: Exposure Rate is calculated using Traffic Out by default, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW | Video |
Direction Map |
| Number of shoppers that cross the entry traffic line and walk in a certain direction Note 0, 1, and 2 correspond to left, middle, and right respectively | Integer | n/a | Location, Date, Time, DOW | Video |
Video Passby | ||||||
Video Passby Traffic |
| Number of people who walk by the store, including those who enter | Integer | n/a | Location, Date, Time, DOW | Video |
Video Capture Rate |
| Percentage of people passing by the store who enter the store | Percent | 100% * Traffic IN (from video) / Video Passby Traffic | Location, Date, Time, DOW | Video |
Occupancy | ||||||
(See https://retailnext.atlassian.net/wiki/spaces/KB/pages/1842446496 for more information) | ||||||
Occupancy |
| Snapshot of total occupants in the store at the end of each group by period Inclusive of Occupancy Adjustments | Integer | Cumulative Traffic In - cumulative Traffic Out + Occupancy Adjustment during group-by bucket NOTE: This metric presents a snapshot of occupancy at the end of each selected group-by bucket | Location, Date, Time, DOW | Video |
Occupancy Rate |
| Percentage of Occupancy as compared to the store occupancy limit | Percent | 100% * Occupancy / Occupancy Limit | Location, Date, Time, DOW | Video |
Occupancy Adjustment |
| Net total of occupancy adjustments | Integer | Cumulative total of adjustments made in each group-by bucket | Location, Date, Time, DOW | Manual adjustment |
Engagement | ||||||
Dwells |
| Number of shoppers who stand in a specified dwell zone for longer than a defined minimum amount of time | Integer | n/a | Location, Date, Time, DOW | Video |
Avg Dwell Time |
| Average amount of time shoppers stand in a specified dwell zone | Time period | Sum of Dwell Times / Dwells | Location, Date, Time, DOW | Video |
Engagement Rate |
| Percentage of shoppers walking by a location who stop at that location | Percent | 100% * Dwells for Location / Traffic OUT for Location (traffic from dwell or FPA zones only) | Location, Date, Time, DOW | Video |
Display vs Store | ||||||
Engagement Rate - Store |
| Percentage of shoppers who stop at a specific location as compared to the total store traffic | Percent | 100% * Dwells for Location / Traffic OUT for Store | Location, Date, Time, DOW | Video |
Store Conversion Rate - SKU |
| Percentage of shoppers visiting the store who purchase something from the selected location | Percent | 100% * Sales Transactions / Traffic Out for Store NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Individual OR Group Store Conversion Rate - SKU |
| Percentage of individual shoppers (or shopper groups) visiting the store who purchase something from the selected location | Percent | 100% * Sales Transactions / Individual OR Group Traffic Out for Store NOTE: These metrics are only relevant when Group Counting is enabled. | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Conversion and Sales | ||||||
Conversion Rate |
| Percentage of shoppers visiting the store who make a purchase | Percent | 100% * Sales Transactions / Traffic Out
| Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Individual OR Group Conversion Rate |
| Percentage of individual shoppers (or shopper groups) visiting the store who make a purchase | Percent | 100% * Sales Transactions / Individual OR Group Traffic Out NOTE: These metrics are only relevant when Group Counting is enabled. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Shopper Yield |
| Average net sale amount for each shopper visiting the store within a specified period | Currency | Net Sales / Traffic Out NOTE: Shopper Yield is calculated using Traffic Out by default, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Individual OR Group Shopper Yield |
| Average net sale amount for each individual shopper (or shopper group) visiting the store within a specified period | Currency | Net Sales / Individual OR Group Traffic Out NOTE: These metrics are only relevant when Group Counting is enabled. | Location, Date, Time, DOW, Staff Member | Video + POS (from POS terminals in selected location) |
Sales |
| Net sales for a specified period | Currency rounded (Currency for CSV export) | Sales Amount - Return Amount where Sales Amount = amount from all Sales Transactions excluding tax, including discounts Return Amount = amount from all Return Transactions excluding tax, including discounts NOTE: There is an option on the Admin > Metrics page to use the sum of the line items totals instead of transaction total minus tax for sales metrics. | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Return Amount |
| Total of all returns | Currency rounded (Currency for CSV export) | Amount from all Return Transactions excluding tax, including discounts | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Sales Transactions |
| Total number of sales transactions for a specified period | Integer | n/a | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Return Transactions |
| Total number of return transactions for a specified period | Integer | n/a | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
All Transactions |
| Total number of sales and return transactions for a specified period | Integer | Sales Transactions + Return Transactions | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Avg Transaction Value (ATV) |
| Average net sales amount spent per transaction | Currency | Net Sales / Total Transactions NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Sales / Sales Transactions | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Avg Units Per Transaction (UPT) |
| Average number of items purchased per transaction | Decimal | Net Items / Total Transactions NOTE: There is an option on Admin > Metrics to exclude returns from the transactions number so that the formula is: Net Items / Sales Transactions | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Sales per Sq Unit |
| Net sales per square unit of space | Currency | Net Sales / Area | Location, Date, Time, DOW | POS (from POS terminals in selected location) |
Transactions per Sq Unit |
| Total number of sales transactions per square unit of space | Decimal | Sales Transactions / Area | Location, Date, Time, DOW | POS (from POS terminals in selected location) |
Avg Unit Retail (AUR) |
| Average net sale amount per item sold | Currency | Net Sales / Net Items | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Net Items |
| Number of items sold after subtracting returns for a specified period | Integer | Items sold - Items returned | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Sales Items |
| Number of items sold | Integer | n/a | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
Return Items |
| Number of items returned | Integer | n/a | Location, Date, Time, DOW, Staff Member | POS (from POS terminals in selected location) |
SKU Sales | ||||||
Dwell Conversion Rate |
| Percentage of shoppers dwelling in a location who purchase an item from that location | Percent | 100% * Sales Transactions containing SKUs from specified dwell zone / Dwells in specified zone NOTE: SKU mapping is required | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Conversion Rate - SKU |
| Percentage of shoppers visiting the selected location who purchase something from that location | Percent | 100% * Sales Transactions / Traffic Out (from selected location) NOTE: By default Conversion Rate is calculated using Traffic Out, however this can be changed to Traffic In on the Admin > Metrics page. | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Shopper Yield - SKU |
| Average net sale amount of items in the selected location for each shopper visiting that location within a specified period | Currency | Net Sales / Traffic Out NOTE: By default Shopper Yield is calculated using Traffic Out, however this can be changed to Traffic In by updating the Conversion Rate setting on the Admin > Metrics page. | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Individual OR Group Shopper Yield - SKU |
| Average net sale amount of items in the selected location for each individual shopper (or shopper group) visiting that location within a specified period | Currency | Net Sales / Individual OR Group Traffic Out NOTE: These metrics are only relevant when Group Counting is enabled. | Location, Date, Time, DOW | Video + Product Locations + POS (from products/SKUs in selected location) |
Sales - SKU |
| Net sales for a specified period | Currency rounded (Currency for CSV export) | Sales Amount - Return Amount where Sales Amount = amount from all Sales Transactions excluding tax, including discounts Return Amount = amount from all Return Transactions excluding tax, including discounts | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Return Amount - SKU |
| Total of all returns | Currency rounded (Currency for CSV export) | Amount from all Return Transactions excluding tax, including discounts | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Sales Transactions - SKU |
| Total number of sales transactions for a specified period | Integer | n/a | Location, Date, Time, DOW | Product Locations + POS (from products/SKUs in selected location) |
Return Transactions - SKU |
| Total number of return transactions for a specified period | Integer | n/a | Location, Date, Time, |